Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company.
The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community for a better version of their business. Founded by #1 New York Times Best-Selling author and top motivational speaker, Rachel Hollis has expanded from a small lifestyle blog to an inspirational powerhouse.
Dave tells the story of scaling his business while he was in the process of building his own business, growing from four to 40 employees in one year. At first, he didn't want to publish his book; however, his wife Rachel decided to move forward with publishing. Now, with over four million copies sold and growing business, he is happy his wife didn't listen to him.
He reflected on his business and his personal life, "Is there the possibility that in unpacking some of my own struggle in talking honestly about where I've been but also the type of tools that I've applied to become a better version of myself as a dad and husband, that it might afford someone seeing themselves in my story the opportunity to get out of their own way?" From this start, his writing journey began.
He knew he needed to be honest about his struggle, and Dave found talking honestly about his challenges was the hardest part of writing his book. "As part of the PR for Disney, I would talk about how great things were. As someone who was a Spin Doctor of sorts, I had become a Spin Doctor in my personal life as well as professional life. The idea of owning all of the details and putting them all onto paper was hard."
Listen in to find out how Dave's book became therapy for him, why it's hard to tell stories of people that are critical of your work, and how he has pivoted his book launch with COVID. Learn why Dave had to show up differently because of the pandemic, his thought process on delivering his book, and how their giving into their community has resulted in over 300 book reviews for his latest book.
Show Notes
[01:55] Why Dave wrote a book in the midst of scaling and growing his company. [03:28] The deciding factor for Dave to start working on his new book. [05:55] Dave discusses the many differences between himself and his wife. [08:55] Markets that have opened up with the publication of Get Out of Your Own Way. [11:31] The biggest challenge Dave has met so far with his company and book publishing. [14:09] Book writing process for Dave and what it means for him to write. [16:10] How Rachel made the decision to self-publish her first book. [18:53] COVID’s effect on his book launch and Dave’s original marketing plans for his book. [27:35] Why reviews of his book are important to selling his book. [29:31] What Dave has seen with book sales and where he sees his next business opportunity. [31:59] Learning what content would deliver a better book in your next publication. [35:01] Why you should get over the fear of writing a book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Dave Hollis Book Tour Get one of Dave’s Published Books Start Today Journal Follow Hollis on InstagramSPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner
SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine
SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison
SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)
SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron
SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel
SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)
SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone
SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell
ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries
SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt
SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain
SPS 190: How To Launch A Book Successfully with Julie Broad
SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims
SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
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