Joining me today is Dave Hollis, author of #1 New York Times Best-Selling author and top motivational speaker, along with his wife, Rachel Hollis, to build their company.
The Hollis Company exists to arm people with the tools to make positive and lasting change. They implement their lifestyle by creating media, products, inspiration, and community for a better version of their business. Founded by #1 New York Times Best-Selling author and top motivational speaker, Rachel Hollis has expanded from a small lifestyle blog to an inspirational powerhouse.
Dave tells the story of scaling his business while he was in the process of building his own business, growing from four to 40 employees in one year. At first, he didn't want to publish his book; however, his wife Rachel decided to move forward with publishing. Now, with over four million copies sold and growing business, he is happy his wife didn't listen to him.
He reflected on his business and his personal life, "Is there the possibility that in unpacking some of my own struggle in talking honestly about where I've been but also the type of tools that I've applied to become a better version of myself as a dad and husband, that it might afford someone seeing themselves in my story the opportunity to get out of their own way?" From this start, his writing journey began.
He knew he needed to be honest about his struggle, and Dave found talking honestly about his challenges was the hardest part of writing his book. "As part of the PR for Disney, I would talk about how great things were. As someone who was a Spin Doctor of sorts, I had become a Spin Doctor in my personal life as well as professional life. The idea of owning all of the details and putting them all onto paper was hard."
Listen in to find out how Dave's book became therapy for him, why it's hard to tell stories of people that are critical of your work, and how he has pivoted his book launch with COVID. Learn why Dave had to show up differently because of the pandemic, his thought process on delivering his book, and how their giving into their community has resulted in over 300 book reviews for his latest book.
Show Notes
[01:55] Why Dave wrote a book in the midst of scaling and growing his company. [03:28] The deciding factor for Dave to start working on his new book. [05:55] Dave discusses the many differences between himself and his wife. [08:55] Markets that have opened up with the publication of Get Out of Your Own Way. [11:31] The biggest challenge Dave has met so far with his company and book publishing. [14:09] Book writing process for Dave and what it means for him to write. [16:10] How Rachel made the decision to self-publish her first book. [18:53] COVID’s effect on his book launch and Dave’s original marketing plans for his book. [27:35] Why reviews of his book are important to selling his book. [29:31] What Dave has seen with book sales and where he sees his next business opportunity. [31:59] Learning what content would deliver a better book in your next publication. [35:01] Why you should get over the fear of writing a book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Dave Hollis Book Tour Get one of Dave’s Published Books Start Today Journal Follow Hollis on InstagramSPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
ANNOUNCEMENT: 2 New BIG Speakers for Author Advantage Live & Last Chance To Get Tickets!
SPS 167: Selling 40,000+ Books In Two Years As An “Unknown” Fiction Author…How I Did It with Barbara Hartzler
SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz
SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
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