It was only a few years ago that the need to become “a content marketer” showed up as a priority for demand generation teams. While that priority hasn’t gone away, marketers now face the additional challenge of creating more engaging content” to rise above all the content noise. There is no better way to do that than by adding video to your marketing mix. What was once a very expensive and time consuming media is now inexpensive and easy. We've entered the "Vigital" age for interacting with prospects and buyers. In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content.
10 Crucial Demand Management Initiatives
The D3 Methodology: Essential Elements of Demand Creation
#247 A Complete Roadmap to Marketing Operations
#246 Building a Culture that Embraces Change & Innovation
#245 How to Grow in Your Marketing Career
#244 The Art and Science Behind Predictive Attribution Models
#243 Exploring a Holistic Approach to Demand Generation
#242 Lead Management Strategies for Success
#241 The Future is Here: Marketing in the Metaverse
#240 How to Create a New Product Category
#239 Talent Acquisition Strategies to Build & Grow Your Team
#238 Video Marketing Advice from an Emmy-Award-Winner
#237 Modernizing the Buyer’s Journey with Technology
#236 How to Build and Grow Strategic Partnerships
#235 How to be an Agent of Change in Your Organization
#234 How to Build Your Marketing Team’s Center of Excellence
#233 An End-of-Year Recap & Inspiring Message with David Lewis
#232 Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux
#231 An Agile Guide to Marketing Your (Free) Content w/ Trey Sheneman
#230 Invaluable: How to Create Opportunities for Career Advancement
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