Our guest this week is Dan Frohnen, Vice President of Marketing at Skedulo.
Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development
Trifecta: any achievement involving three successful outcomes
Pipeline development is not a one department job. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. That means driving pipeline, owning successes and misses, and continuing to up the game to beat competitors in this noisy world we now operate in. What’s better than one team winning … three! Join Matt and Dan as they discuss steps you can take to up your pipeline game and build the ultimate trifecta.
About the Guest Dan Frohnen
Data-driven Marketing Executive. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Expert in building strong organizations with a 360-marketing mix / demand generation programs including market research, social media, trade shows & events, digital, direct marketing, public relations, advertising, e-mail, analysis, CRM, marketing automation, SEO / PPC, creative brainstorming, sales / market development strategy and partnerships.
Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. Strengthens organization with out-of-the-box thinking and an entrepreneurial spirit.
Specialties: Large Team Leadership, Lead / Demand Generation, Problem-Solving & Optimizing, Account Based Marketing (ABM), Business / Sales Development, Strategy & Analysis, Go-To-Market Strategy, International Marketing, Tactical Execution, Marketing Mix Integration, Start-Up organization, Growth, Turn-arounds, and Operations.
You Can’t Execute Anything From a PPT Deck – Josh Baez and Matt Heinz Podcast
This man can pitch anything! Now, see how he's flipped the script...
Incremental vs Exponential Thinking: Why It Matters & How to Do It
Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020
How Sales, Marketing and Customer Success Can REALLY Co-Exist
Why Culture Plays Such an Important Part of ABM – Advice from Jon Miller
The Power of Brand in B2B: Best Practices from a Modern Master
Selling Across Channels and Industries: Hitting Your Number No Matter the Conditions
When Marketing is Led by the Customer: The Economics of the SaaS Business
Taking ABM from 10,000 Feet to the Ground Level
Identifying the right time to PIVOT to a new business model.
Life of an ADR: The Highs, the Lows, Challenges and Career Paths
Secrets to Successful Sales Recruiting – Best Practices, Pitfalls and More
How Conversational Intelligence Can Increase Your Sales
Why Buyers Prefer Working with Inside Sales People - Trish Bertuzzi Podcast
The Death & Bright Future of Marketing Agencies
How to Go from Data Management to Marketing Intelligence - Raviv Turner
Sell Like A Girl - Jill Konrath Talks about Making More Sales in Less Time
The State of B2B Content: What’s Working, Failing & What’s Next
Joe Hyland's Advice: It's Never About You
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips