CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO’s Journey to the U.S. and Path in Journalism, Thought Leadership and Tech

On this episode of CMO Series Represents, Yasmin Zand is joined by Ioana Good, founder of Promova, for a conversation that’s as inspiring as it is insightful.

Ioana’s journey began when she left Romania for the U.S. with just two suitcases and limited English. What followed was a path defined by resilience, self-education, and an unwavering commitment to growth. From navigating the challenges of a new culture to transitioning from the newsroom to the boardroom, Ioana shares how each experience helped shape her into the leader and communicator she is today.

In this episode, Ioana discusses:

• The challenges of building a life and career in a new country
• How she discovered and refined her voice as a communicator
• The transition from journalism to executive leadership
• Blending strategy, storytelling, and purpose to create real impact

Whether you're early in your career, building your own business, or simply seeking inspiration to take your next big step, Ioana’s story offers valuable lessons in owning your narrative and leading with authenticity.