The future of search is changing with AI- Tom Hoelderle- Fractional C-Suite Retreat - Episode #82

In this episode of the Fractional C-suite Retreat, host Joseph Frost engages with Tom Hoelderle to discuss the evolving landscape of sales and marketing, particularly in the context of AI and the rise of fractional executives. They explore the challenges faced by C-suite leaders today, the importance of collaboration between sales and marketing, and the need for organizations to adapt to changing buyer demographics. The conversation also highlights the significance of differentiation in value propositions and the necessity of building strong connections within the fractional community.

Takeaways

• Growing a business is challenging but manageable with the right strategies.
• The sales environment has become more complex due to remote work and informed buyers.
• AI can enhance sales processes but requires solid foundational processes.
• Collaboration between sales and marketing is crucial for success.
• Differentiation in value propositions is essential for standing out in the market.
• Younger buyers prefer different communication styles, necessitating adaptation from sales teams.
• The fractional executive model offers flexibility and access to experienced talent without full-time commitments.
• Building local connections is vital for fractional executives to thrive in their markets.
• Investing in marketing early can accelerate growth for fractional practices.
• Understanding AI's impact on search and marketing is critical for future success.

Links

Tom Hoelderle -

Linkedin:  https://www.linkedin.com/in/tomhoelderle  

Website:  https://salesxceleration.com/advisors/tom-hoelderle/

 

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• YouTube: https://youtu.be/kj19uVSHb2s

 

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com