How Do You Get the Most Out of Your Creative Agency?

Many marketing leaders believe that the way to get the most out of their creative vendors is to engage in only short-term projects without making a long term commitment to any one agency to increase pressure and / or quickly switch agencies whenever they want more. 

 

Paul Terrizzi, CEO of Indigo-One, a creative agency in Minneapolis, MN, along with David Reske, CEO of Nowspeed, believe that the way to get the most out of your agency is to be clear about your goals and your target market, and then build a trusting relationship with a long-term agency partner. Creative agencies work much better without drama or added expense when they work with clients that believe in the value of building their brand. This also gives their creative team the freedom and trust to do their best work. Is your creative agency a long-term partner, or just a simple transaction?

 

Listen to this episode to gain new insights about creative agencies?