Are You Better Off With Lead Gen or Demand Gen Marketing?

In this episode of In the Now, Rachel Johnson, a fractional CMO and David Reske, CEO of Nowspeed, shed light on the fact that Lead Gen is just one piece of the larger Demand Gen puzzle. While Lead Generation is essential for immediate sales, Demand Generation takes a holistic approach. It's a full-funnel exercise that engages potential buyers across their entire journey.

We discuss why sales leaders tend to prioritize Lead Gen to keep their sales funnel fed, but we also emphasize the immense value of Demand Gen. Engaging prospects early on ensures that your company is firmly on their radar when they reach the decision-making stage. It's about becoming a vendor they consider right from the start.

We also explore strategies, best practices, and success stories that illustrate how combining Lead Gen and Demand Gen can supercharge your marketing and sales efforts.

Don't miss out on this enlightening episode. Tune in now and equip yourself with the knowledge to revolutionize your approach to customer acquisition!