Episode 4 - CMO Series Laterals & Mergers: Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals

Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening client relationships. For marketing and BD teams, it's about building the infrastructure, content and hiring strategy that makes that growth possible at scale. Bridging those two perspectives is increasingly becoming a role in its own right.

As we continue to revisit standout episodes from the main podcast, today on CMO Series: Laterals & Mergers, we're looking back at a conversation Charles Cousins had with Craig Budner, former Global Strategic Growth Partner at K&L Gates, now CEO of Budner Performance Group. Craig explored what that bridging role looks like in practice, and how it drove growth across an international firm.

Charles and Craig dive into:

• What a Global Strategic Growth Partner actually does
• The thinking behind launching the K&L Gates Client Conversations podcast
• Where the biggest growth opportunities lie for an international law firm
• How marketing and BD teams can support lawyers to build client relationships at scale
• What makes a strong lateral hire
• Key advice for firm leaders looking to grow their firms