Episode 181 - Anne Kunkel of Redgrave on Making a Big Impact in a Boutique Firm

Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact. 

In today's episode of the CMO Series Podcast, Eugene McCormick welcomes Anne Kunkel, the Chief Marketing Officer at Redgrave. Anne joins Eugene to discuss how boutique firms consistently go above and beyond, sharing her insights on building an agile team, navigating new technologies, AI, and regulations, and successfully driving strategy through to action. 

Anne and Eugene explore:

• Anne’s background and unique career journey to Redgrave
• The approach Redgrave takes to position their unique style in the legal market
• Anne’s practical tips for balancing her day-to-day responsibilities
• The key qualities and talents that Anne prioritizes when building her team
• Key elements that are reshaping Redgrave’s brand and growth development
• Top priorities for navigating changes that are reshaping legal marketing
• Advice for CMOs aiming to make an impact in boutique firms