The Power of Account-Based Marketing with Intent Data in B2B Strategies

In this episode, we dive into the transformative world of Account-Based Marketing (ABM) and its integration with intent data, featuring guest expert Riaz Kanani, CEO and Founder of Radiate B2B. Discover how ABM has evolved into a dynamic strategy enhancing marketing precision for businesses of all sizes. We discuss the three main approaches—One-to-One, One-to-Few, and One-to-Many—tailored to meet distinct company needs. Learn how intent data can optimize outreach timing and the critical role of synergy between sales and marketing teams. Tune in to uncover how these sophisticated, data-driven strategies, as explained by Riaz, can significantly boost conversion rates and overall marketing efficiency in the B2B sector.