This week's show is called "What B2B Marketing and Hall & Oates Have in Common?" and our guest is Bryan Smith, Senior Marketing Manager at Tennant Company.
Bryan has an interesting dichotomy where he is running advanced B2B marketing at a 150 year old manufacturing company. We talk a little bit about that juxtaposition and how he has been able to make that work.
I also ask what the sales team needs for providing engagement and relationship building and if there are separate sales plays we need to put together that can be marketing supported to still help the sales team engage the field. He shares if that is purely digital or going to expand beyond digital.
What I do know for sure is that going into 2021, I think with the continued uncertainty, we're going to have to get really focused. And I think as we're planning for next year, we're looking at doing fewer things better, and really trying to focus on the parts of our business that are the most... First of all, the most lucrative, and then also the most differentiating in where marketing can make the most difference.
I also ask what have been some of the successful key components of his journey. I guarantee we have listeners who are frustrated at the lack of progress between sales and marketing. Bryan shares some things he thinks have been particularly useful... This and a LOT MORE.
Listen now and/or read the full transcript on the Heinz Marketing blog starting Mon. 10/26/20 at 6am PST.
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Balancing Brand and Demand in a Scale-Up Business
What’s Old is New: Timeless Sales Fundamentals at Work in 2024
A Seamless Sales/Marketing Approach to Drive Pipeline and Bookings
The Buyer's Journey is a Lie
How Mindset, Skillset and Human Connections Combine To Unlock Sales Performance
Beyond Hard Work to Meaningful Impact
How Change Management Unlocks Marketing Transformation
How to Maximize Meetings for Maximum Sales and Marketing Impact
Selling at a High Level in a Down Market
Lessons from the SaaS Sales Trenches
Hiring a Sales Team In Today’s Market
Customer-Led Growth Best Practices
Not enough Leads? Try CA2 - Change Your Arguments/Change Your Audience
Why AI Will Redefine the Workplace, for the Better
Using Intent Signals to Optimize Content & Sales Outreach
Motivation + Development = Sales Manager Success
How AI Will Improve Your Sales Prospecting
Modern B2B Pricing Best Practices
Tiffani Bova Will Change The Way You Think About Growth
The Convergence of Traditional Demand Gen and ABM
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast