Sean Cavanagh: Why Armagh is such a cultural fit for Tyrone legend

For all intents and purposes, Sean Cavanagh is a son of Tyrone – a former county captain, three All-Ireland medals, five All-Stars; the list of accolades goes on.

So much so, he says his parents' home is like a sporting monument; his own home, you would struggle to tell he played football at all.

But strangely enough, Sean says his affinity – certainly off the sporting fields – lies on the Armagh side of the River Blackwater...

Listen to Sean's story in business and how he keeps growing, despite the many challenges he faces – including a fire in his Moy premises within months of going out on his own – and how he balances his life between home and work - it certainly hasn't been easy!