Episode 138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand

From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. 

On this week’s episode of the CMO Series, Vicky Hanks, Head of Marketing at Blake Morgan joins Will Eke to share the key projects she’s delivered to enhance the employee brand across the firm and the importance of effective internal communications.

 

Vicky and Will discuss:

• The moment in Vicky’s career journey she realised the importance of effective internal communications and employee branding
• How the employee brand has evolved at Blake Morgan and the key drivers for those changes
• The key projects that have helped build employee engagement
• Aligning the internal brand with the external brand and the challenges in doing that
• What success looks like and how the employee brand can support the external marketing and BD efforts
• Advice for others looking to build their employee brand through effective internal communications