Episode 7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online

A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise. Together, they create a synergy that enhances the firm’s reputation and market reach.

In this episode of the CMO Series Digital Masterclass, Charlie Knight is joined by Amanda Schneider, Chief Marketing and Business Development Officer at Epstein Becker Green. With 20 years of law firm leadership experience, Amanda discusses how CMOs can effectively balance integrating a firm’s overall brand strategy with the individual brands of its attorneys online.

 

Amanda and Charlie Cover:

• How firms balance between their law firm brand and the brands of their individual attorneys
• How firms bring the personal brands of attorneys into the overall strategy
• The role of thought leadership in building personal and legal brands
• How the different practice areas and their brands work within the firm's overall brand
• Measuring the effectiveness of a brand and its impact from both an individual and firm perspective.
• Amanda’s top tip for marketing BD leaders looking to take a more integrated approach to building their online brand