Bokeh - The Photography Podcast
Business:Entrepreneurship
Want to really grab the attention of potential clients? Save the flowery wording for poems and spring flowers!
In episode 560 of the Bokeh Podcast, our host Nathan Holritz goes solo to give insight and advice on how to define your brand position, with a new and improved worksheet to guide you along the way! Tune in and be sure to download the FREE worksheet from mybrandposition.com to have a step-by-step guide through the episode.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Download the Free Updated Brand Position Worksheet at http://mybrandposition.com
Definition of a Brand Position Statement (5:19)
5 Benefits of a Clear and Distinct Brand Position (6:08)
1. Enables my business to stand out amidst the masses
2. Potential clients immediately know my unique value proposition
3. Filters irrelevant potential clients
4. Simplifies/focuses my marketing efforts
5. Encourages better time management
6 Steps to Establishing a Clear, Distinct, and Effective Brand Position (9:30)
1. Establish a Big Picture View (9:36)
- Values
- Financial Goals
- Time Goals
2. Study Your Market (16:34)
3. Choose Your Position (21:26)
- Be the first to offer a service
- Be the first to own a service
- Offer a unique variation of a service
- Offer the service to a specific market segment
4. Refine Your Messaging (30:48)
- Use relevant language
- Be practical and direct
- Be simple
- Statement template (service, variation on the service, location, target market)
5. Share Your Brand Position Statement Prominently (46:10)
- Above the fold on the home page of your website
- Use big, bold font that is easily legible in a few seconds
- Copy the same message to all social media profiles
6. Match the Experience with the Message (54:10)
Links:
https://www.charitywater.org
http://mybrandposition.com
Episode 369
https://www.instagram.com/bokehpodcast/
https://www.photographersedit.com/bokeh-podcast/
https://www.instagram.com/nathanholritz/
#641: A Few Thoughts in Closing - Nathan Holritz
#640: How to Build an Adventure Photo Business - Roo Smith
#639: How to Create Reels to Promote Your Business - Alexandros Tzorouchof
#638: How to Have a Life During Busy Season - McKenzie Bigliazzi
#637: Marketing as an Introvert - Caitlin Wilcox
#636: How to Chase Your Dreams - Amelia Soegijono
#635: Freedom Through Associates - Jill Smith
#634: Brand Position Consultation - Clark Sanders
#633: To Niche or Not to Niche - Simon Yau
#632: SEO: The Importance of Topical Content - Cody McCracken
#631: How to "Find Yourself" - Nathan Holritz
#630: How to Launch Your New Website Quickly - Kelsey Christine
#629: How to Convert Pinterest Visitors to Clients - Meg Mohyla
#628: How to Create Better Candid Images - Charles Moll
#627: How to Get Reviews for Your Business - Misha Guseynov
#626: Marketing Beyond Social Media - Jane Goodrich
#625: How to Book More Destination Weddings - Lilly and Vic
#624: The Power of Slow Growth - Mary Marantz
#623: Important Life Lessons to Enable Business Growth - Madi and Micah May
#622: How to Build Your Business Using Facebook Groups - Olivia Smith
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