One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
502: Looking Back Lightly with Gratitude with Loren Sherman (Part 2)
501: The Throughline in 3 Creative Careers with Loren Sherman (Part 1)
500: One Creative Pro’s Take on AI with Deborah Brozina
499: The Power of a Perfectly Timed Email
498: Case Studies for Creative Professionals with Casey Hibbard
497: Six tips to handle scope creep (from my dog, Fanny)
496: Best Business Models for Creative Professionals with Jessica Abel
495: AI & Linkedin Newsletters with Michael Katz
494: Who to Trust When You’re Self Employed with Jenny Blake
493: Antidote to Impostor Syndrome with Ben Callahan
492: The Price of Price Blurting with Ilise Benun
491: How to Build a Business You Can Depend On
490: My Journey to Entrepreneurship with Ilise & Jake Benun
489: AI + Emotional Intelligence with Nick Usborne (Part 2)
488: AI + Emotional Intelligence with Nick Usborne (Part 1)
487: One year of marketing with Florian Schleicher
486: SEO for Creative Professionals with Meg Casebolt
485: Stories about fears about money with Farnoosh Torabi (Bonus)
484: How Exactly to Listen to the Market with Ilise Benun
483: A Comedian’s Formula for Your Perfect Pitch with Jenn Lederer
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