Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.
Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.
He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.
We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)
You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/
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It starts on July 21, 2022.
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Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Top Ten Strategist Traits - Live From Hell's Kitchen
How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Brand Strategy In Venture Capital - Michael Miraflor
The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
B2B Marketing Creativity - Carolyn Barclay and David Moore
The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Going Hard On LinkedIn - Alex M H Smith, Basic Arts
How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Your Personal Development Plan Template - Hell's Kitchen, NYC
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
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