Join us as we uncover the secrets to expanding your online influence, whether you're a behavior professional, veterinary hospital, or animal shelter. In this episode, we're joined by Mychelle Garrigan, founder of Firelink Digital Marketing, who shares expert insights and strategies to elevate your online presence. From effective website design to engaging social media tactics, compelling storytelling, and insightful data analytics, Mychelle provides actionable tips to reach a broader audience and drive meaningful engagement.
Discover the importance of social media for animal shelters and learn how to effectively showcase shelter animals to potential adopters. Explore the art of storytelling in digital spaces and uncover strategies to create emotional connections that drive adoption rates.
Tune in for expert advice and actionable strategies to amplify your organization's digital impact.
Mychelle Garrigan runs Firelink Digital Marketing, which serves small to medium-size businesses and non-profits. She provides a full range of online business services including WordPress website design, SEO, copywriting, content marketing and social media marketing. She also has specialties in helping individuals develop online courses and events and improving/implementing web accessibility.
Mychelle's professional background includes over 30 years working in administration, development, and marketing/communications positions in the non-profit world. She has a MSW with a concentration on Community Administration, Planning and Programs from UCLA. In addition to her digital marketing and web design experience, she has worked as both a professional editor and writer. She has written a diverse array of topics from pet care to social media marketing to web design and technology. She was the Community Outreach Director and Chief Executive Officer for the Association of Professional Dog Trainers and worked in administrative/marketing/education roles for the International Association of Animal Behavior Consultants, and the United States Dog Agility Association. She is also certified through the IAABC as a Dog Behavior Consultant.
She currently serves as Board Secretary/Treasurer for the Sioux Empire TNR Coalition and is a volunteer with the Greater Sioux Falls Chamber of Commerce, Employment Disability Resources and is a foster for The Kitten League. In 2023 she was appointed to the Disability Awareness and Accessibility Review Board, an advisory body to the Mayor, City Council and the City ADA Coordinator on disability awareness and universal accessibility of City buildings, programs and services in Sioux Falls, SD. She lives in Sioux Falls, South Dakota with her dogs, cats, bearded dragon, hognose snake, cockatiel and way, way too many foster kittens.
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Shelter Strategies for Success featuring Cameron Moore
Implementing Fear-Free: Tips & Insights featuring Jessica Benoit (RVT, CPDT, KPA CTP, Fear-Free Certified Trainer)
Compassionate Veterinary Care: Navigating Pet End-of-Life Journey featuring Dr. Amy Adoryan and Dr. Nicole Santabarbara
Purrplexed: Decoding FIP Part 2 featuring Dr. Sarah Jones DVM
Purrplexed: Decoding FIP featuring Dr. Sarah Jones DVM
Paws and Reflect: The Journey of a Veterinary Influencer featuring Sarah Parsons
Scent-sational: Nosework for Cats and Dogs featuring Hanna Fushihara
Navigating Team Dynamics & Pediatric Care featuring Kelly Foltz RVT & VTS (ECC)
Paws & Practice: Practical Behavior Tips featuring Dr. Amy Learn VMD, DACVB, IAABC-CABC
Unlocking the Full Potential of Veterinary Technicians featuring Jenny Cassibry Fisher, RVT, VTS (Oncology)
Separation Anxiety Unleashed featuring Malena DeMartini-Price
Unveiling Animal Pain: A Team Effort
Exploring Vet Tech Advancement featuring Stephen Niño Cital (RVT, SRA, RLAT, CVPP, VTS- LAM (Res. Anesthesia)
Unconventional Paths and Saving Lives: A Journey into Veterinary Emergency and Critical Care featuring Heather Ann Scott RVT, LVT, VTS-ECC
Creating Positive Change: Identify gaps and use your skills to help featuring Miranda Hitchcock (MS Applied Animal Behavior, CDBC, CBCC-KA, CPDT-KA, Fear Free Certified)
'Mental Health Matters' When Caring Hurts: Compassion Fatigue & Burnout featuring Dr. Meghan Breedlove
Banishing Stress & Fear in Cats from Tabitha's appearence on 'The Community Cats' Podcast featuring Stacy LeBaron
Social Media Branding & Strategy featuring Tiffany Chen
Removing Barriers to Adoption: Advocacy for both Humans & Animals featuring Dot Baisly
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