On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam.
01:06 - Weekly top news roundup
06:35 - In-depth discussion on the metaverse
We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.
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Episode 157: 2024 Developer Conferences are all about AI
Episode 156: Decoding Gen Alpha & Millennial Parenting
Episode 155: Apple Vision Pro
Episode 154: Outlook 2024 Deep-Dive
Episode 153: CES 2024 Recap
Episode 152: 2023 Trend Recap
Episode 151: 2023 Holiday Shopping Trends
Episode 150: Generative AI & Its Impact on Advertising
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)
Episode 148: Apple WWDC 2023 Recap
Episode 147: CES 2023 Trend Recap
Episode 146: Holiday Special - Innovation Gift Exchange
Episode 145: Holiday Shopping & Streaming Update
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
Episode 140: Apple’s 2022 WWDC Recap
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)
Episode 138: 2022 Google I/O Event Recap
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