LIFTS Episode 32 - How AI technology is Shaping Content Creation, Authenticity and the Future of Fitness

On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. 

They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry. 

Key topics discussed include:

●       How AI has actually driven the need for more content.

●       OpenAI striking a deal with Reddit to train its AI with posts.

●       The impact of AI on creators and authenticity.

●       The introduction of Pencil AI, a tool that makes ads with generative AI.

●       The dual nature of AI’s influence on marketing.

●       Kabata raised $5 million to further develop its AI-powered dumbbells.

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0:00 Intro

07:53 AI advancements and their impact on content creation

14:15 AI’s impact on marketing and trust

22:41 AI-powered dumbbells and their potential in the fitness industry

26:36 AI technologies wider reach into other sectors

30:03 AI’s impact on creators, loss of identity and monetization opportunities