Did your latest advertisement reach 100k views and get 10k clicks?
Or do you have no idea how many people actually saw it or had enough interest in it to try and learn more?
If the advertising, marketing, and media you produce is created with the goal of reaching a measurable outcome - whether it’s views or clicks or subscribers or sales…
…you might just be interested in learning more about Performance Media and the data analytics that goes into it.
Catch the latest TAS episode to hear it from Dr. Ramendra Singh.
Meet Dr. Ramendra Singh Ramendra’s Role as a Media Leader as CrossmediaRamendra Singh is the Chief Performance Media Officer at Crossmedia USA. Crossmedia is an independent channel-driven agency delivering communications planning, media services and international account management. Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Since being founded in 2000, they have seen a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach.
Ramendra’s Other Work in MarketingRamendra received the Data Culture Leader Award as part of the BoD Awards from Corinium in 2022. He has served as Chief Marketing Officer, Chief Analytics Officer, and Chief Product Officer at Fortune 500 firms throughout his career. His C-Suite experience spans leading functional areas of Marketing, Product Development, Data Science & Analytics, Technology, and Operations and his global experience spans across multiple industry verticals. To name a few, previously, Ramendra has been Chief Analytics Officer of Performics and Chief Marketing Officer at Brandman University.
He is also a senior member on Industry Councils and Advisory Boards. Besides that, Ramendra shares his insights by speaking and publishing on topics such as Performance Marketing, Measurement, Digital Transformation, Advanced Analytics, Decisioning Solutions, Application of AI/ML, and Organisational Improvement.
Performance Media, Data Analytics, Marketing In this exclusive analytics podcast episode, Ramendra shares:If you are a marketing professional looking to start implementing Performance Media in your organisations through the use of data analytics, this is the episode you do not want to miss.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/analyticsshow/messageE137 - Bob van Luijt - Disrupting Giants: Building Open-Source Platforms & Communities
E136 - Matt Watson - Outsourcing Software Developers Globally: Navigating the Generative AI Impact
E135 - Christopher Durre - Facial Recognition & AI: Safeguarding Medication Safety in Healthcare
E134 - Neil Sahota - Driving Innovation: Unlocking the Secret to Thinking Differently in an AI World
E133 - Sutowo Wong - Empowering Business Decisions in Healthcare through Data Strategy: Lessons from Singapore
E132 - Yann Barbarroux - Revolutionising Cargo Insurance: How Blockchain & Predictive Analytics Are Filling the Gaps in Coverage
E131 - Michaela Shea - Bridging the Gap: Building a Data-Driven Culture & Engaging the Tech Team in Business
E130 - Jacob Hill - Interview with an AI, Inside the Game-Changing Role of Generative AI in Social Media Marketing
E129 - Emmanuel R. Goffi - Creating Ethical & Diverse AI: Insights from a French Air Force Veteran & Global AI Ethics Co-Founder
E128 - Judson Rollins - Driving Revenue Growth in the Air and on the Ground: The Impact of Data Analytics in Cargo and Freight
E127 - Sara Harrup - The Pathway to Using Data Analytics to Relieve Hunger & in the Business
E126 - Taimoor Khan - Using Data Analytics to Improve Customer Experience & More in the Marketplace
E124 - Jason Tan - Can AI Replace Human Artists? Comparing AI Image Generators
E123 - Harry Chan - Utilising Data Analytics, AI, ML, & RPA in Private Healthcare
E122 - Kari Jones - Improving Performance & Encouraging Innovation with Data Analytics & Emerging Tech
E121 - Dr Adam CHEE - How Data Analytics is Taking Us to the Next Frontier of Healthcare
E120 - Harjot Singh - Data Analytics at the Core of Digital Transformation
E119 - Yvette Mihelic - Sustainable Commercial Benefits through Data Analytics-Powered Customer Experience
E118 - Michael Dart - A Future of Renewable Energy and the Role Data Analytics Plays
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