Understanding Why People GivePart 2

Why emotional marketing—and authentic storytelling—bring donors and customers back, again and again.

In this value-packed episode of The Guiding Brands Podcast, host Karen Vick sits down with marketing leader Adam Ortman to reveal what truly makes your marketing, messaging, and fundraising campaigns unforgettable. Are you struggling to stand out amid the year-end rush or Giving Tuesday? Wondering how to build deeper connections and keep supporters coming back? Get ready for a practical, human-centric blueprint that’s tailor-made for service-based small businesses and nonprofits.

Join us to:

• Learn how to craft messages that resonate and inspire action

• Gain donor retention strategies that actually work

• Explore cost-effective ad tools (including step-by-step advice for beginners!)

• Discover easy, real-world ideas for showing appreciation and building community

• Hear why listening to your customers is the #1 growth strategy most organizations ignore

Small business owners, nonprofit leaders, and marketers—if you want marketing that’s mission-driven and heartfelt, you’ll find the advice and inspiration you need right here.

#emotionalmarketing #storytelling #nonprofitmarketing #smallbusinessmarketing #donorretention #marketingstrategy #GivingTuesday #digitalmarketing #brandconnection