How to Spot a Wellness Influencer

2025-02-12

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Have you ever been told coffee should go "in" the other end? Or that essential oils can cure your eye problems? Maybe $200 stones can cure the infertility that your electric car is causing?These are all real claims, and Mallory DeMille is there to point them out. With an educational and professional background in marketing, she's keen on the techniques wellness influencers use to sell products, science be damned.We talk about a few instances of science being damned by wellness influencers during this episode,...

Have you ever been told coffee should go "in" the other end? Or that essential oils can cure your eye problems? Maybe $200 stones can cure the infertility that your electric car is causing?

These are all real claims, and Mallory DeMille is there to point them out. With an educational and professional background in marketing, she's keen on the techniques wellness influencers use to sell products, science be damned.

We talk about a few instances of science being damned by wellness influencers during this episode, along with the techniques they use, and red and even orange flags that you should watch out for.

Mallory DeMille is a curious, creative, and quick-witted digital communications and social media professional who is passionate about the online misinformation landscape. She's a correspondent on the Conspirituality podcast and board member at Siris Health.

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Theme music: Soul'd Transitions by Luz Cafe

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