What if I told you that the average cart abandonment rate across all industries is 69%?
OMG, yes. It's a big deal.
This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box in my pack shed to read the label. I copied down the product number, and all the specs like 1.5 mil and 1.8 gallon -- just so I could make sure it was the same bag. But the product description didn't have those details. I actually found myself squinting at the poorly lit, fuzzy product photo -- trying to decide if I wanted to take a chance and just order them. In the end, I had to call the company and ask clarifying questions.
I felt friction. I was annoyed. I almost gave up -- especially when I realized I'd have to call someone.
How many times does a similar type experience happen for your new clients? Are you inadvertently creating friction in the actual buying process because you have some kinks in your ordering process?
In today's episode, I provide you with a checklist of essential elements to evaluate in your checkout process, ensuring a seamless checkout, so that your customers aren't experiencing any confusion or speed bumps when they try to "BUY NOW."
After you listen to the show, I want you to do a detailed audit of your new buyer's journey, and uncover some of the places that are confusing your new clients and making them abandon ship. I bet you'll find something you didn't realize was there.
Remember: the goal is NO FRICTION.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:I share this list of "optimized CTA button text" in today's episode:
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Episode 151 Creative Badges for Your Product Descriptions
Episode 213 How to Tell Customers What to Do in 3 Easy Steps
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
CSA Tips and Tricks E-Book Canva template -- this Canva template is customizable! It's the playbook to share with all your new CSA members, that teaches them the ropes for how to become a CSA master member faster. Use it as a lead magnet for your CSA product line, as an onboarding gift to new members, or as a bonus in your CSA offer!
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer
265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2)
BONUS: Join My FREE Coupon Code Challenge for Farmers this June
264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy
262 What do I SAY to attract more farm customers?
261 Is This Thought Holding You Back in Your Farm Business?
260 The TLCF Marketing Formula for Farms
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
258 Auditing Your Online Store for Better Conversion
257 What is Your Farm Product's Conversion Rate?
256 Customer Onboarding Ideas for Your Farm Products
255 The 8 Step Farm Marketing Framework
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
253 How to Build a Spring Plant Sale Promo Campaign
252 How to Monetize Your Farm's YouTube Channel for Passive Income
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
250 Indirect v. Direct Social Posts: What's the Difference?
249 Engineering Habits around Your Farm Product
248 How to Write an Email Promo Sequence for Your Farm Signature Product
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
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