The Communicate Influence Podcast
Business:Marketing
Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology.
People who are at the forefront of using AI proficiently will have a strong advantage. They are the ones who can differentiate between AI and automation, and understand how AI can benefit communications and marketing.
Unfortunately, those individuals are in the minority at the moment; PR lags behind when it comes to taking advantage of AI, and in particular machine learning.
This week I talk to Jean Valin, a Canadian PR pro who has been active in researching and discussing AI in the fields for quite some time.
Jean and many practitioners around the world have been involved in AI in PR, a panel to start the conversation. The panel tracks how much AI exists. It also looks at the amount of hype, because a lot of companies are hyping their products. AI in PR demystifies, and focuses on upskilling by helping PRs and marketers learn about AI's applications.
Jean discusses:
Show notes:
The Global Alliance
CIPR AI Panel
CIPR on PR 'sleepwalking' into AI
The Montreal Declaration for Responsible Development of Artificial Intelligence
Jean Valin on LinkedIn
Wordsmith - https://automatedinsights.com/wordsmith/
Thank you to my supporters on Patreon and at Buymeacoffee.com
If you enjoy this episode, consider supporting us at Buymeacoffee.com. Thank you!
How to Create an Independent Podcast with Maureen Armstrong
Entrepreneur Mitch Callahan: Focus is essential for success in business and life
How to become an entrepreneur with no business background
How to create a podcast show from a weekly roundtable meeting
Why it's time for PR pros and marketers to explore voice tech
Product-led SEO: A strategic, holistic path to business growth
How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty
How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset
For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice
How to get your voice ready for presentations, narration
How To Solve The Problem Of Shrinking Local Media
How To Select The Right Social Media Platform For Your Business
How to Manage Twitter in 30 Minutes a Day
Podcasting Industry Predictions for 2021
Conversational design to play a big role in marketing, PR
Why Self-Aware Leaders Make the Best Communicators
How to Move From Journalism into Communications
How to Leverage Influence As Part of Your Marketing
Podcasting is Changing the Face of Audio Journalism
Empathy, trust, customer service are key to successful brand building
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips