E.198 From Finance To Functional Smoothie Bar; The Journey of Elevate

In My Kitchen this week, I am joined by Julia Baldet, founder of Elevate, the functional smoothie bar redefining wellness on the go in London. Built on the belief that nutrition should be both convenient and uncompromising, Elevate blends high-quality, functional ingredients designed to support energy, focus, and overall wellbeing. With a menu rooted in purpose-led nutrition, Elevate is on a mission to make healthy choices effortless for busy city lifestyles.

In this episode, Julia shares her inspiring journey from burnout in the fast-paced world of finance to pursuing her dream of fuelling the city with functional smoothies. After recognising a gap in the market for nutritious, high-quality breakfasts that don’t sacrifice convenience, she took the leap to create Elevate, a brand that is as much about lifestyle as it is about nutrition.

Just nine months since launch, Elevate has already seen an incredible rise, partnering with major brands including L'Oréal, Rimmel, Nike and By Rotation, which is a testament to both the product and the cultural moment it taps into.

We dive into the evolving consumer mindset, where investing in wellbeing has become part of one’s external identity and personal brand. Julia shares fascinating insights from the frontlines of retail, what customers are really looking for, how habits are shifting, and why functional nutrition is no longer niche, but a defining trend of modern urban living.

Topics we discuss are:

• Julia's journey to Elevate
• The dream for where it is going
• Raising money for Elevate
• Working in finance to being a barista to learn the basics
• The collaborations
• The lipstick effect
• Food as an extension of your personal brand
• Smoothie trends
• Collagen and Creatine
• Vegan protein powder vs Whey

This is a conversation about ambition, resilience, and the future of wellness and why what we consume is becoming a powerful reflection of who we are.

Sponsors:

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This episode was hosted and produced by Georgia Symonds

Georgia’s Instagram - click here!

Elevate's Instagram - click here!

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