Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerful, memorable branded content.
18: The Ground Control Podcast - Stories from Travel Industry Insiders
17: Sustainability: The Hard Truth with Lucy Siegle
16: 2019: A Turbulent Year in Travel
15: WTM Insights LIVE: Courting Hollywood
14: How Is Pop Culture Driving Tourism?
13: Accessibility in Travel: What More Can We Do?
12: How to Harness the Power of Influencer Marketing
11: Making Strides In LGBT+ Tourism with Ian Johnson
10: How Podcasting Can Strengthen Your Brand
8: 8. June Sarpong on the Importance of Diversity in the Travel Industry
7: 7. How to Capitalise on Chinese Outbound Tourism
6: 6. 100 Years of Suffragettes: Gender Balance in Today’s Travel Industry
5: 5. Johan Lundgren CEO easyJet - Exclusive WTM 'Meet the Experts'
4: 4. UK Travel Market: What to expect in 2019
3: 3. WTM 2018 - Instagram and travel
2: 2. WTM 2018 - Global Consumer Trends: Opportunities for Travel
1: 1. Inside WTM London 2018- Find out more and why it is a must if you are in the travel industry
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