EP 311: You’re Only as Good as Google Says You Are: The Power of Reviews, Reputation, and Reinventing Your Practice

2025-12-18

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Why are some dental practices thriving while others feel stuck, even with the same clinical skills? In today’s hyper-digital world, it’s not just about how well you do dentistry. It’s about how well people talk about you online. In this powerhouse episode of Dentistry Is On Fire, host Dr. Jeff Buske sits down with the legendary Dr. Leonard “Len” Tau, dentist, entrepreneur, author, and the man behind Raving Patients and the Supercharge movement. Together, they unpack the real secrets behind building ...

Why are some dental practices thriving while others feel stuck, even with the same clinical skills? In today’s hyper-digital world, it’s not just about how well you do dentistry. It’s about how well people talk about you online. In this powerhouse episode of Dentistry Is On Fire, host Dr. Jeff Buske sits down with the legendary Dr. Leonard “Len” Tau, dentist, entrepreneur, author, and the man behind Raving Patients and the Supercharge movement.

Together, they unpack the real secrets behind building a reputation that attracts, not just patients, but the right patients, those who value your care, pay your fees, and refer like crazy.

From Len’s early days of buying a struggling practice under tragic circumstances, to pioneering online review strategies that built a $2.5M fee-for-service powerhouse, to launching a software company acquired by BirdEye, this episode is a masterclass in modern dental success.

In this episode, you'll learn:

→ The critical difference between reputation management and reputation marketing, and why it matters more than ever

→ How to create a “reputation culture” inside your practice that drives consistent 5-star reviews

→ Why traditional marketing tactics (like postcards and yellow pages) are dying, and where to focus instead

→ How AI tools like ChatGPT and Gemini are changing the patient journey, and how to future-proof your SEO

→ Practical, low-cost patient experience tips that turn appointments into unforgettable moments

“If you’re not visible on Google, you’re invisible. That’s the hard truth.”

Whether you're burned out, insurance-dependent, or just ready to grow in 2026, this episode is your blueprint for taking control of your practice’s reputation, revenue, and future.

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