Matt Bushby is the CMO of Rightmove, and previously the UK Marketing Director for Just Eat, so he know a fair amount about the power of audio in brand marketing.
Matt and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat through the role that audio can play in building a brand's presence across multiple media. They also discussed his vision for the future of Rightmove as an entertainment brand, with a titillating 'Watch this Space' regarding their tone of voice.
The episode Is part of our Media360 series.
See omnystudio.com/listener for privacy information.
Using Podcasting To Create Extraordinary Content with IRESS
Media 360 Mini-Series: BT's Simon White
Media 360 Mini-Series: Direct Line Group's Sam Taylor
Media 360 Mini-Series: Channel 4's Jennifer Carey
Media360 Mini-Series: Starcom's Nadine Young
Inside the Industry, Live at the Podcast Show 2023
Media 360 Mini-Series: Sky Media's Liam Dolan
Media 360 Mini-Series: Yorkshire Tea's Dom Dwight
Media360 Mini-Series: Campaign's Gideon Spanier & Maisie McCabe
Insights from the Ad Industry, at Campaign’s Media360
Unearthing The Success Of Season 2 with Royal Botanic Gardens, Kew
Why Podcasts Are Better For Us. With Kinda Studios
Why Our Brains Are Coded For Podcasts. With Kinda Studios.
The Power of Long Form Audio. With Kinda Studios.
Cutting out the jargon, with IUCN
Useful and inspiring podcasts, with Kleinwort Hambros
Podcasting about climate change, with National Grid
Meeting the Industry at The Podcast Show
What we love about podcasts, with the Fresh Air team
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored