Hey, family! This week I’m joined by Tara McMullin, the founder and CEO of What Works, a top business podcast and community centered on the number one question business owners want answered. Tara is here to talk about her pivot from 1:1 consulting to facilitating honest conversations about what’s working in small businesses and discovering the real key: what works for you.
Instead of thinking of podcasts as purely a marketing asset, think of it as part of your business model.
One thing that works for Tara is podcasting. She has interviewed over 180 small business owners about systems for marketing, management, operations, product and personal development, sales, and productivity. I’m so excited to welcome Tara for her second appearance on the show. Tune in and hear how she’s making What Works work and her tips for course creators looking to add podcasting to their business model.
Episode Quotes
"Peer-to-peer learning was really, really important to me."
"During the pivot we did our very best to communicate the change, walk clients through it, and allow them to feel really supported."
"The very first step is demystifying the process because podcasting is not difficult at all, it is just opaque."
"It is a mistake to create content for your podcast and just insert your pitch as an ad."
"I believe in the power of small business owners to reshape our economy and our culture in positive ways."
Listen to Learn
02:00 - Rapid 5 Questions
05:09 - Pivoting to a community-oriented business
13:23 - How Tara started podcasting
15:29 - Podcasting tips for beginners
20:50 - The 3 different types of podcasts
23:51 - Benefits of podcasting for businesses
28:26 - Developing a content strategy
33:40 - DOs and DON’Ts of pitching in podcasts
37:48 - Importance of value propositions for podcasts
41:25 - Exciting things coming up from Tara
Connect with Tara
Join the What Works Network
Listen to the What Works podcast
TaraGentile.com
Follow Tara on Twitter!
Looking for the Transcript?
Episode 126
Writing Copy & Case Studies that Work for You with Joel Klettke
LUYC 129: Is YouTube Worth it for Course Creators?
LUYC 128: You are the Magic with Janelle Allen
LUYC 127: Growth Strategies in the Wake of COVID-19 with Janelle Allen
LUYC 125: Get Stronger with Python with Reuven Lerner
LUYC 124: Pivot Strategies & Community Building with Alex Hillman
LUYC 123: Mastering Productivity & Virtual Consulting with Paul Minors
LUYC 122: Teaching Rent 2 Rent Success with Stephanie Taylor
LUYC 121 - Courses, Coronavirus, and YouTube: Q1 Recap with Janelle Allen
LUYC 120: My 2019 Annual Review
LUYC 119: Mastering Notion to Keep Productive with Francesco D'Alessio
LUYC 118: Strengthening Local Entrepreneurship with Pamela Slim
LUYC 117: The Peer-Driven Secret to Supercharging Your Business with Ken Wallace
LUYC 116: How to Finish Your Projects and Do Your Best Work with Charlie Gilkey
LUYC 115: Gareth Pronovost on How to Run Your Business on Autopilot with Airtable
LUYC 114: Creating Purpose and Profit with Lydia Lee
LUYC 113: Take Control of Your Online Presence with Louise Henry
LUYC 112: Say Yes to Your Calling with Alisha Robertson
LUYC 111: Impacting Lives with the Magic of Music with David Charrier
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