https://podcastfasttrack.com/
Pinterest itself has been a mystery to me for a very long long time, so to talk about having a Pinterest strategy for my podcast is like asking me to be a girl. I don’t know anything about it. :)
Pinterest is fun to look at - I’ve gone there on occasion to get great ideas for DIY projects or workshop and garage renovation tips, but I kind of view it is this food, clothes and fitness kind of a network. But the more I spend time on the platform, the more I’ve thought it has got to be usable for podcasting on the promotional side of things.
So I thought I'd reach out to a gal named Kathryn Moorhouse - she's a self-proclaimed marketing lover and an obsessive planner. She sounds like my kind of person. Her entire business is dedicated to helping people grow and maximize their Pinterest following. So… I think we podcasters have got a lot to learn from Kathryn today.
Main Points : A Pinterest Strategy for Podcasting
Think about how you promote your podcast. Social media makes it easy - sort of - but it’s getting to be very crowded. But it is still true that visual content is what catches the attention of the people you’re trying to reach more than anything else. That means developing a Pinterest Strategy to make the most of the visual nature of the platform could be your ticket to getting new eyes on your content.
And keep in mind, Pinterest is an evergreen platform. That means that what you share today will be searchable for the keywords associated with it long into the future. So it could be like investing in something now for a tremendous return in the days ahead. It’s priceless. It is so easy for podcasters to actually put content out there in a way that is suitable for their ideal listeners.
Kathryn Moorhouse has lots to share about developing a Pinterest strategy for your podcast promotions, so be sure you take the time to listen to this episode.
Your ideal listener is searching Pinterest for inspiration, encouragement, ideas, or answers. How can you create a Pinterest strategy that offers what they are seeking?When we create an episode of our podcast we usually have in mind how we believe the content we're sharing will help those who listen. We have to think along that same line when we create promotional materials that we will use to distribute the show. Are ideal listener is looking for inspiration, encouragement, ideas, or answers. We got to figure out how to share the answers we have for them in a way that matches how they are seeking for it.
Kathryn Moorhouse Shares that people go to Pinterest for the very same reasons: encouragement, ideas, inspiration, or answers. But they are searching on a visual platform which means we podcasters have to think in terms different than recorded audio, which is what we are used to thinking. But never fear, Kathryn is here to help us. She's got some great tips for using templates and free services like canva to make our social sharing faster, easier, and more effective on visual platforms like a Pinterest. Be sure you take the time to listen.
Connect with Kathryn MoorhouseRESOURCES MENTIONED iN THIS EPISODE
https://www.speakpipe.com/Podcastification
Connect with me…Carey(AT)PodcastFastTrack.com
On Facebook
On Twitter
Subscribe to Podcastification here!
162: The Top 11 Distance Recording Options – Side By Side Comparison – 2022
A newsletter for Indie Podcasters (finally)
161: How Daniel J. Lewis built authority from scratch, monetized his podcasting, and makes a life, not just a living
160: How two friends grew the Bourbon Pursuit podcast to multiple six-figure income and started their own brand of bourbon, with Kenny Coleman
159: Discover 10 to 15 immediately usable podcast topics in just 30 minutes: The 10-10-10 method
158: How Scott Johnson uses his head to create ongoing audience growth
157: Podcast Show Notes Best Practices and Strategy
156: How to monetize a hobby with Maria Failla
155: Subscribe Is Gone (Apple only, so far)
154: Sponsorships for Niche Podcasts, with Glenn Hebert
153: How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann
152: Niche power, Professional Help, And Paying The Price, with Mark Goldman
151: Monetize Your Podcast in 100s of Ways, with Dave Jackson
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast
148: Niche Domination Formula Step 5: Saturation
147: Niche Domination STEP 4: Consistency
146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula
145: Quality & Helpfulness: Phase 2 of the Podcast Niche Domination Formula
144: Notice & Awareness - Phase 1 of The Podcast Niche Domination Formula
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room