What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team...
What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. Now featuring a dedicated studio with silent disco headphones for live audiences, this session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 Intro
02:30 Why Start a Podcast for HCPs?
05:45 Finding the Right Production Partner
08:30 Dan's Perspective on Working with Insulet
11:15 Defining the Target Audience
14:00 Selling the Podcast Internally
17:30 Recording at Conferences Strategy
21:45 MLR Process and Medical Team Involvement
25:00 Launch Strategy and Promotion
29:15 Sales Rep Integration and Leave Behinds
33:00 Distribution and Marketing Clips
37:00 On-Site Recording Benefits
41:30 Creating Theater at Conference Booths
45:00 Investment and ROI Discussion
49:30 Long-Term Strategy and Brand Affinity
53:00 Reaching 100K Downloads
56:00 Advice for Starting a Healthcare Podcast
Resources Mentioned
- The Podcast Guys
-
Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads)
- Connect with Dan Cottrell on LinkedIn: https://www.linkedin.com/in/dancottrelluk/
- Connect with Sejal Patel on LinkedIn: https://www.linkedin.com/in/sejal-shah-/
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• LinkedIn: https://www.linkedin.com/company/healthpodcastorg
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - HealthPodcastShow.com
• Health Podcast Awards - HealthPodcastAwards.com
• Health Podcast Library - HealthPodcastLibrary.com
• Health Podcast Community - HealthPodcastCommunity.com
• Health Podcast Network - HealthPodcastNetwork.com
• Health Podcast Summit - HealthPodcastSummit.com
• Health Content Integrity Pledge - https://healthpodcast.org/health-content-integrity-pledge
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