Society loves to tell women that life peaks in their twenties. The story is that beauty and desirability have an expiration date. But for many, midlife isn’t an ending, it’s a turning point.
This week on Well Enough, Emilie sits down with award-winning beauty journalist and brand founder, Ateh Jewel. After decades in an industry that often told her she didn’t fit the mold, Ateh is now reclaiming her narrative and sense of self with unapologetic joy. She challenges the cultural scripts that define women by their age or relationship status and explains why her 40s have been her most powerful decade yet.
Ateh opens up about the moment that led to her divorce after a 26-year relationship and how she navigated the "feral" reality of modern dating as a midlife woman. You’ll also hear Ateh describe her experience as a black woman in the beauty industry, battling outdated and oftentimes ignorant views from those with financial power.
Ateh also shares the shame she experienced surrounding Type 2 diabetes, her candid experience with Ozempic, and why reclaiming her health through weightlifting was an act of radical self-love.
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Timecodes
00:00 Life After 40: Why Your Best Years Are Ahead
02:49 Childfree or Not: Defining Your Worth as a Woman
05:00 Surviving the Beauty Industry as a Black Woman
07:44 Why Beauty is Political
12:14 Overcoming Racism in Venture Capital
15:48 Diversity in the Beauty Industry
17:53 The Truth About Divorce After 26 Years
20:39 Finding Your Support System Post-Breakup
22:58 Reframing Divorce: Why It’s Not a Failure
25:50 Weight Loss Journey: Ozempic & Lifting Weights
28:28 Using Dating Apps in your 40s
31:40 Fetishization & Safety in Dating
34:05 Parenting Gen Z Girls in the Social Media Age
38:18 ‘Burn It Down’: How to Start Your Life Over
40:05 Strategic Advice for Navigating Divorce
43:00 Healing Trauma Through Pets & Routine
51:30 The Shame of Type 2 Diabetes & Sugar Addiction
More from Ateh:
Find Ateh Jewel on Instagram here
Listen to Ateh’s podcast on divorce ‘The Big D’ here
Ateh’s beauty brand is here
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