Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.
Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier.
Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.
Thank you to Jahzzar for the music.
Masters Series is presented by WeTeachMe.
The Masters Series podcast is produced by Written & Recorded.
The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.
See omnystudio.com/listener for privacy information.
If I Had Known Then What I Know Now
First Time Founder? Here's What You Need to Know
My Most Challenging Business Years
The Art of Copywriting and the Power of Words
Creating a Business Out of the World's Problems
Business Oops! Things That Went Wrong
How to Create a Podcast
Failure & Success: My Business Journey
How I Built My Business
Family Business Primer
How to Jumpstart Your Business
Women Run the World
Building a Powerhouse Brand
How to Turn Your Passion Into Your Business
Business and People - Culture and HR
Business: Tales From the Edge
Growth Hack Your Startup With Data
How to Grow Your Business
How I Built My Business
That Moment My Startup Took Off
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Ken Coleman Show
David Goggins Motivational Speech
The Cardone Zone