The Freedom of Flip-Flops with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas

This episode features an interview with Scott Ziegler, EMEA Retail Director at Havaianas-Alpargatas. For 38 years, Scott has worked with some of the most iconic brands in the apparel world, from Foot Locker in the U.S. to now Havaianas in Europe, which sells over 200 million pairs of flip-flops each year.  

On today’s episode, Scott walks us through their Madrid flagship location, makes a case for RFID, and explains what LMX Theory is and how he uses it to build out his teams.

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“One of the great joys that I have is going into stores in Europe - and that was one of the big surprises for me - is how enthusiastic the employees were for the product.” -Scott Ziegler

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Show Notes

• (1:27) Tony’s takeaways on the conversation
• (3:23) Scott’s background in retail and current role at Havaianas
• (4:54) The freedom of flip-flop culture
• (6:55) Transporting customers to the beach through store design, ambience, and passionate employees
• (9:52) Recent developments: click-and-collect, franchising, and digital windows
• (11:16) A walk through the Madrid flagship store
• (13:56) Using technology to improve inventory accuracy
• (15:34) The two-way trust exchange of Leader-Member Exchange (LMX) Theory
• (19:34) Allowing employees to do their job and bring solutions
• (21:58) Enhancing the customer experience
• (24:23) Lightning round
• (27:54) Scott’s parting advice

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Sponsor

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.

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Links

Connect with Scott on LinkedIn

Connect with Tony on LinkedIn

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Tony Saldanha - Transformant