What To Know About Algorithmic Pricing

Bradley Jay Filled in On NightSide

You might be wondering what exactly is algorithmic pricing? In short, when companies use your personal data collected online through various social media outlets, apps, etc. and use that data to personalize your pricing on goods and services. In other words, two people could be charged different prices for the same item based off what an algorithm determines the highest price you’re willing to pay. Should personalized pricing be banned or at the very least mandated? Noah Giansiracusa, professor of mathematics at Bentley University and faculty associate at Harvard University, joined Bradley to explain!

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