I Know the Secret of How to Cripple Trump

The Daily Beast’s Executive Editor Hugh Dougherty speaks with Professor Scott Galloway about his provocative new campaign, “Resist and Unsubscribe,” a call for consumers to hit what he calls the “soft tissue” of the Trump era—Big Tech’s revenue growth. Galloway argues that the only force Trump truly listens to is the market, and that even small acts—canceling Amazon Prime, downgrading ChatGPT, ditching Uber—can send outsized signals to CEOs and shareholders if done collectively. In a wide-ranging, fiery conversation, he explains why he’s selling his Apple stock, confronting corporate leaders he says privately agree with him, and betting that 10 companies controlling 40 percent of the S&P represent an Achilles’ heel for political power. From ICE protests to crypto grift, AI-fueled layoffs to the “manosphere” wobbling on Trump, Galloway lays out a theory of economic activism designed to rattle boardrooms before it rattles Washington—so can unsubscribing from a few tech platforms really shake the most powerful men in America?

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