One of our favorite tools for helping learning businesses hone their product strategy is the Value Ramp™. If you aren’t already familiar with it, the Value Ramp is a tool we developed that highlights the relationship between price and value, the importance of momentum, and the impact of brand. Because many organizations haven’t taken the time to really reflect on the relationships between their products, using this tool can certainly be an eye-opening experience.
In this episode of the Leading Learning podcast, Celisa and Jeff discuss eight tips for filling out your Value Ramp and how to effectively manage the value offered along it.
Full show notes available at https://www.leadinglearning.com/episode132.
Highlighted Resource – A page with additional information related to the Value Ramp - includes both text and video as well as helpful visuals to help you make use of the tool.
Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, but in this case, the focus isspecifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you will get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have review to contribute, there is also a subscription option. Just go to reviewmylms.com to get all the details.
412: Building a World That Learns Better
411: The Messy Middle with Geoff Stead
410: AI Adoption: Barriers and Accelerators
409: Using Data to Drive Decision-Making
408: Authenticity in Marketing with Michelle Brien
407: Adding Value With Guides
406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
402: A Curious Conversation About AI with Julian Stodd
401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
399: Transformational Partnerships with Bruce Rosenthal
398: The Difficulty of Desirable Difficulties
397: Learning and Education
396: Storytelling for Businesses with Park Howell
395: Digital Credentials Aren’t Valuable Unless…
394: 3 Principles of Pricing
393: Personalization and AI with Erica Salm Rench
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money