Membership Geeks Podcast with Mike Morrison
Business:Marketing
In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.
From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.
In this episode:
- Why is focusing solely on launch promotions a mistake when using the closed door membership model?
- What are the common mistakes and misconceptions around implementing a closed door membership model?
- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy
- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?
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392 - Should You Stop Cancelled Members From Rejoining Your Membership?
391 - Becoming Less Hands On In Your Membership Business
389 - 5 Ways Membership Owners Can Stay Ahead of the Competition
388 - 4 Essential Last Minute Checks Before Launching Your Membership
387 - Members Don't Have Time to Use Your Membership - What Can You Do?
386 - From the Vault: Breaking Down the 6 Different Types of Membership Launch
385 - Make 2024 Your Most Successful Year for your Membership Business
384 - 10 Most Popular Membership Geeks Podcast Episodes of 2022-2023
383 - 3 Ways to Generate Member Sales from your Email List
382 - 4 Alternatives to Cancelling that You Should Offer Members
381 - Do's and Don'ts of Member Retention
380 - The 3 Pillars of Exponential Membership Growth
379 - 7 Ways to Generate FOMO for your Membership
378 - The Impact of A.I. on Your Membership Business
377 - Using Online Summits to Attract New Members with Krista Miller
376 - Celebrating the 8th Anniversary of Membership Academy
375 - Advanced Podcasting Strategies for Memberships with Mark Asquith
374 - Which Tools Do We Use for Membership Academy? (2023 Update)
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