Insights can come from a lot of different places. Support tickets, sales calls, market research studies, and of course, dedicated user research are all a part of an organization's insights funnel. But how do you synthesize all that data into useful insights for your business?
Dave Chen, Director of Consumer Insights at Flipp, does it by blending his CX, UX, and Market Research teams into one superpowered insights group. Erin and JH chatted with Dave about how he handles all that research, who does what in a blended org, and how he gets stakeholders on board by using research from multiple teams.
Dave talked about…
Highlights
About our guest
Dave Chen is the Senior Director, UX Foundations & Enablement at 1Password. Formerly, he was Director of Consumer Insights at Flipp where he was responsible for leading Market Research, UX Research and Customer Experience (CX) teams to drive customer-based insights for both B2C and B2B verticals. Before Flipp, he worked in research and consumer insights at General Mills, Nielsen, and Staples.
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