A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.
You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net
More about the podcast and the book Be Your Own Manager, on www.hellostage.com.
You can also support the podcast on www.patreon.com/bernhardkerres.
Thanks for listening!
Hunters and Farmers
On Practicing
Forget Social Media!
Apple Music Classical is the Wrong Move
From Student to Master
Music is Political.
01/22 Guitarist Heike Matthiesen on Female Composers
20/21 Money! 💰💰💰
19/21 Smile! 😊
18/21 The Album is Dead. Long Live Streaming!
17/21 I am a Musician - Flutist Veronika Vitazkova
16/21 Sit Still!
15/21 If You Want to Go Far, Go Together
14/21 The Joy and the Anxiety of Performing Live Again
13/21 Get in the Head of Audience Members
12/21 Clarinet to Go - Meet Bettina Aust
11/21 The nexTus Festival is coming!
10/21 When Will the World Return to Normal?
09/21 Don't Be Shy to Be an Introvert
08/21 Another 80:20 Rule
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