Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses. Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they...
Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses.
Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they explore practical examples fitness business owners can implement immediately, from peer to peer shoutouts and leaderboards to automation using everyday tools like Microsoft Teams and Excel.
If you want a more motivated team without burning yourself out as a leader, this episode is a must listen.
Key highlights from the episode:
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Why recognition from managers is often more powerful than praise from executives
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How gamification increases engagement without relying only on cash rewards
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The SAPs framework and how to use status, access, power, and rewards with staff
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How peer to peer recognition strengthens culture and retention
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Practical, low cost gamification ideas for fitness businesses
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How automation tools can make recognition consistent and easy
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
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Quotes:
"We underestimate how meaningful it is to stop and say thanks, and the impact it can create." - Alex Grande
"Recognition from a manager is more meaningful than from an executive, oftentimes because the manager knows more about that person." - Alex Grande
"People want to be appreciated and people want to be heard." - Alex Grande
Jump Ahead:
(00:03:00) What Reward and Recognition Really Mean in Fitness Businesses
(00:05:00) Intrinsic vs Extrinsic Motivation and the SAPs Framework
(00:06:00) The Psychology of Recognition and Why It Works
(00:07:00) Why Manager Feedback Matters More Than Executive Praise
(00:09:00) What Gamification Looks Like in a Real World Workplace
(00:11:30) Using Status, Access, Power, and Rewards to Motivate Staff
(00:14:30) Peer to Peer Recognition and Building Stronger Team Culture
(00:18:00) Automating Recognition with Microsoft Teams and Power Automate
(00:22:00) Engaging Part Time and Casual Staff Through Recognition
(00:26:30) How to Start a Recognition Program Without Overthinking It
Resources:
✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast
✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/
✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/
Recommended Books:
✔ Drive by Daniel Pink
✔ Influence: The Art of Persuasion by Robert Cialdini
Resources Mentioned:
✔ Microsoft 365 Tools
✔ Zapier
✔ Notion
Our Guest:
Alex Grande, Founder & CEO of Recognize
✔ Website: https://recognizeapp.com/
✔ LinkedIn: https://www.linkedin.com/in/alexgrande/
Merch Sponsor:
Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/
REX Roundtables:
Website: www.REXRoundtables.com
Email: Eddie@REXRoundtables.com
A heartfelt thank you to the partners who support The Fitness Business Podcast:
- Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/
- Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/
- Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/
- Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/
- The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/
"What we leave behind is not set in stone monuments, but what is woven into the lives of others."
About Our Guest: Alex Grande is an entrepreneur and workplace innovation expert who combines gamification with HR technology to help organizations build stronger, more connected cultures.
As the founder of Recognize, a social employee engagement SaaS platform, he helps companies improve communication, recognition, and retention through behavioral science and thoughtful design. With a degree in psychology and published research in unconscious bias and social cognition, Alex brings an evidence-based, human-centered approach to creating recognition programs that drive lasting cultural change.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society.
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