On today’s episode, we're joined by Jennifer Bittinger, President of Narrativa. Jennifer discusses the nuances of storytelling in business and how it shapes brand perception. She highlights the importance of crafting authentic narratives that resonate with audiences and support brand growth.
Key Takeaways:
(04:12) The effectiveness of storytelling in business for conveying brand values.
(08:35) The importance of consistency in storytelling to maintain a strong brand image.
(15:47) Insights on adapting narratives for various platforms while ensuring the core message remains intact.
(22:29) The challenges and strategies involved in narrative-driven marketing.
(29:05) The significance of engaging audiences in storytelling and sharing techniques to enhance interaction.
(34:10) The influence of technological advancements on the landscape of narrative marketing.
Resources Mentioned:
Jennifer Bittinger -
https://www.linkedin.com/in/jenniferbittinger/
Narrativa | LinkedIn -
https://www.linkedin.com/company/narrativaai/
Narrativa | Website -
https://www.narrativa.com/
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations. We handle everything else. Learn more at ContentAllies.com.
#B2B #BusinessLeaders #Leadership
Optimizing IoT Data Transmission with Charles Yeomans of AtomBeam Technologies
Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi
Cultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions
The Role of Authenticity in B2B Content with Genesis Capunitan of Initiative
Building Lasting Customer Relationships Through Podcasts with Jasmeet Sawhney of Axtria
Transforming Patient Care Through AI and Wearables with Colby Ford of Tuple
Building a Work Culture of Discipline and Calm with Stephen Callender of Foster Commerce
Empowering Builders Through AI with Meirav Oren of Versatile
Predicting Life’s Financial Impacts with Robert Kirk of InterGen Data, Inc.
Harnessing Machine Learning for Business Growth with Sarah Tamilarasan of Sotaog
AI's Potential in B2B Marketing with Usman Sheikh of xiQ, Inc.
Transforming Data Compliance with Dimitri Sirota of BigID
Redefining the Retail Experience with Will Glaser at Grabango
Embracing Diversity and Inclusion with Jorge Quezada of Granite Construction
Advancing Cybersecurity in Healthcare with Leon Lerman of Cynerio
Sustainable Practices in Marketing with Carolyn Walker of Response Marketing
Advancing Legal Services With AI Expertise with Kevin Miller of LegalSifter
Revolutionizing AI-Driven Customer Discovery with Shawn Olds of boodleAI
Inside Supply Chain Optimization with Inna Kuznetsova of ToolsGroup
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars