If you’re looking to grow your learning business, you need to know how to gain more customers – and keep more of the customers you've already earned. To do this requires thoughtful marketing, customer service, and customer experience that customers love enough to talk about.
Jay Baer, President of Convince & Convert, helps the world's most iconic brands do just this. He’s a marketing and customer experience expert, keynote speaker, and New York Times best-selling author of five books, as well as the host of the award-winning Social Pros podcast.
In this episode of the Leading Learning podcast, Jeff talks with Jay about how to win perspective customers and create lasting relationships, the importance of top-notch customer service, and the power of word of mouth.
Full show notes available at https://www.leadinglearning.com/episode133.
Highlighted Resource – The Convince & Convert Blog - this is the blog started many years ago by Jay Baer, our guest for this episode and frankly, if you aren’t already subscribed, you should be. Convince and Convert is one of a handful of “must read” marketing blogs on our list – one we link to regularly in our Leading Learning newsletter.
Our sponsor this quarter is ReviewMyLMS, a collaboration between our company, Tagoras, and 100Reviews, the company that is behind the very successful ReviewMyAMS site. As the name suggests, ReviewMyLMS is a site where users can share and access reviews of learning management systems, but in this case, the focus is specifically on systems that are a good fit for learning businesses, meaning organizations that market and sell lifelong learning. Contribute a review and you will get access to all existing and future reviews—there are already more than 100 on the site. And, if you don’t have review to contribute, there is also a subscription option. Just go to reviewmylms.com to get all the detail.
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411: The Messy Middle with Geoff Stead
410: AI Adoption: Barriers and Accelerators
409: Using Data to Drive Decision-Making
408: Authenticity in Marketing with Michelle Brien
407: Adding Value With Guides
406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
402: A Curious Conversation About AI with Julian Stodd
401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
399: Transformational Partnerships with Bruce Rosenthal
398: The Difficulty of Desirable Difficulties
397: Learning and Education
396: Storytelling for Businesses with Park Howell
395: Digital Credentials Aren’t Valuable Unless…
394: 3 Principles of Pricing
393: Personalization and AI with Erica Salm Rench
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