Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time.
Tune in to the episode to uncover the fascinating story of the Ford Edsel, a cautionary tale that still echoes in the world of marketing.
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/messageEp. #115 - The Basics of Local SEO: Dominating Your Niche Market
Ep. #114 - How to Do SEO with $0 (using Google Search Console & ChatGPT)
Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started
Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic
Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance
Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals
Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read
Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga
Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)
Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing
Ep. #105 - Resistance and Resilience: Survival Tips for Entrepreneurs (w/ Guest Host Raksha Shenoy)
Ep. #104 - The Fascinating History of ChatGPT: Journey from Concept to Cultural Phenomenon
Ep. #103 - Building a FinTech Startup (w/ Ashish Khandelwal from ANQ)
Ep. #101 - 5 Best AI Content Creation Tools for Marketers
Ep. #100 - SEO Best Practice: Updating Top Pages Every 3 Months
Ep. #99 - Google's $100 Billion Mistake: What Went Wrong!
Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival
Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console
Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success
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