Ep#46 How to ensure a successful product launch

Thanks to all our listeners for the phenomenal positive feedback that you gave us for Season 1 of the Counterpoint Podcast. We are now back with Season 2.

Companies launch new products and services frequently with the intention of offering customers new experiences while increasing their own market share. Unfortunately, there is a big risk - no one can guarantee the success of a new product. In this episode of the Counterpoint Podcast, we will examine the mystery behind new product failures, identify the core conflict underlying them and discuss steps to enable the success of every new product or service you launch.