Soft Skills for Leaders with Lisa Evans
Business:Entrepreneurship
LinkedIn has become the number one professional networking platform. It’s no wonder that business owners turn to LinkedIn to create more exposure and engagement with their target audience.
In this episode, I chat with Nathanial Bibby who has been on LinkedIn for 10 years. Nathanial shares how leaders can get the most out of LinkedIn for their business success.
He shares effective ways on how leaders can deliver value by maximizing what LinkedIn has to offer. Surprising as it may sound, leaders should not aim to go viral with every content they post.
One of the things that leaders should focus on is checking they have a quality network on their LinkedIn profile. This should consist of people they consider as ideal clients.
The second thing that leaders should consider is putting out content that greatly resonates with their audience. They should be mindful of people’s time and make sure that their content is delivering either education, information, inspiration, entertainment, or all combined.
Furthermore, Nathanial mentioned leaders should get rid of the “it’s all about me” mentality. Instead of talking about how great your business is, discuss your clients’ successes or how people made their way to success.
LinkedIn itself will not be able to boost your business to success, you have to think of ways to get engagement with people. As Nathanial suggested, you have to implement simple strategies that encourage engagement. An example of this is posting polls that don’t take too much time to read and analyze.
If your posts are constantly getting a good number of engagement, in return, LinkedIn helps you get more exposure. Also, if you’re getting a lot of conversations in the inbox, it’s helping your content to get more noticed.
When entrepreneurs know how to take advantage of how LinkedIn can help their business, they are laying the first stone for their business success.
Time Stamps:
Connect With Lisa Evans
speakingsavvy.com.au
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Connect With Nathanial Bibby
https://nathanialbibby.com/
https://www.bibbyconsultinggroup.com.au/
Connect with Nathanial on LinkedIn
Connect with Nathanial on Twitter
Grow Your Sales and Influence Through the Power of LinkedIn
Discount code for 15% off is GET15OFF - https://nathanialbibby.com/shop/linked-insider/
For full show notes visit: Businesschatpodcast.com.au
109: Self-Leadership Unlocked
108: Building Resilient Teams
107: Leading Through Connection with Paul Skewes
106: The Soft Skills of Outstanding Service Culture
105: From Uncertainty to Clarity: Managing Grey Area Behaviours
103: Creating a Culture of Connection
104: Cracking The Email Code
102: Inclusive Leadership with Síle Walsh
101: Building a Culture of Thriving with Arthur Carmazzi
100: Redefining Leadership to Inspire Sustainable Change with Vikas Garg
099: Self-Aware Leadership with Dr Nia Thomas
098: Leading with Purpose with Linda O'Farrell
097: The Power of Quiet People with Serena Low
096: Developing a Culture of Resilience with Dr Lynda Folan
095: The Power of Mentoring with Darren McFarlane
094: Future Fit Leaders with Gihan Perera
093: Head & Heart Leadership with Dr Kirstin Ferguson
092: Ethical Leadership in Business with Dr Julie Crews
091: Conflict and Compassion with IIona Vass
090: How to Get Noticed with Caelan Huntress
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