Designing the Impossible Burger

What makes meat taste like meat? On this episode Quartz Creative branded content editor Ricardo Bilton talks to Impossible Foods senior flavor scientist Laura Kliman about how her team designed a vegan burger that even meat eaters can’t help but love.

Recording space provided by The World of McIntosh (WoM), an iconic, invite-only townhouse located in the heart of Soho that was designed as an immersive sensory experience to showcase McIntosh Group brands’ products.

For more from Quartz Creative, follow us on Instagram or visit us at our website, Creative.QZ.com.

This podcast is powered by Pinecast.