Getting your product into one of the major supermarkets is a rigorous process.
How did body wash brand Sundae Body do this before their product even existed?
In one year, they’ve moved 14 million units.
But remember that there are upsides and downsides to getting your product onto their shelves. (You must be comfortable with how a 14-year-old stores your product.)
Sundae Body co-founder and CEO Lizzie Waley explains her process and strategy. We also discuss playing defensively for 2023 because I know there’s a lot of concern about a potential recession.
Join the Facebook Group.
Follow Mark Bouris on Instagram, LinkedIn & YouTube.
See omnystudio.com/listener for privacy information.
Hosted on Acast. See acast.com/privacy for more information.
#443 Mark Hawwa: The Distinguished Gentleman's Ride
#442 Capturing the Essence of the Flow State: Ārepa's Bottled Innovation
#441 Work Backwards: Rethinking Work/Life Balance with Tim Duggan
Fighting Antibiotic Resistance: Going Public w James Graham
#440 Transforming the Worksite: From Idea to Industry Impact with Kym O’Leary
#439 Walking in Sally Belcher's Shoes: Inside the World of Podiatry
#438 Navigating Startup Success: Insights from Amanda Price, Leader of High Growth Ventures at KPMG Australia
#437 Building the Future: The Kapitol Chronicles with Andrew Deveson & Dave Caputo
#436: Light & Glo: The fragrance maestros who have mastered the art of creating a vibe
Advancements in Sports Safety Tech: Going Public w Mike Vegar
#435 Messina: The Secret Recipe behind Australia's Favourite Gelato
#434 Conscious Capitalism: How Jeremy Hassell has profited on giving life back to humanity
#433 Jenny Child's pivot from the corporate world to taking control of Australia's oldest luxury fashion brand
#432 The Fertility Queen: How Gabriela Rosa's work has helped 100s of thousands
Technological Innovation, Global Growth and Resilience: Going Public w/ Eliran Glazer
#431 Building a Billion-Dollar Business: Company Culture and Leadership with Radek Sali
#430 A Harlem Globetrotter's Guide to Mastering the Art of Confidence
#429 Elevating the Lows, Soaring the Highs: Jess Sepel's Vision for JSHealth
Kouk Bonus: What to expect in 2024's first RBA meeting
#428 Leveling Up: Jordan Barclay's Strategy in Dominating Kids' Content with Spawnpoint Media
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing